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About Us

Our candy making journey began in 1992 at the local county fair. Our founder Joe Cusenza started with a simple setup consisting of a marble table, candy stove, and copper kettle. Joe toured the country stopping at local county fairs and festivals. The crowds enjoyed watching him add the ingredients to his copper kettle cooking over an open flame. It was when the hot candy was poured on the marble table and Joe would cream it by hand that he would have everyone's attention. Seeing the fudge made was entertaining, the quality was excellent, but it was Joe's easy smile and good humor that won the crowd over.

In 1994, the decision was made to establish a family owned and operated store front in West Branch, Michigan. Joe along with his wife Patty, and the family founded How Sweet It Is Fudge and Candy Company! Joe continued to tour county fairs and festivals and tell everyone about our new store called, How Sweet It Is Fudge & Candy Company!

The store allowed us to learn many more candy making skills and explore our creativity. We quickly moved from a variety of fudge flavors to add our own truffles, chocolate novelties, chocolate clusters, candy barks, and so much more. We went on to add custom gift baskets, wedding and party favors. We quickly had established a full service candy and gift shop.

In 1997 we opened a second location in East Lansing, Michigan. It was then that we began to develop items that could be sold directly to retailers to place on their counter tops. Our first item offered for wholesale were chocolate covered pretzel rods, quickly followed by our famous Peanut Butter Buckeyes. Today we are proud to say we have over twenty counter top items that we wholesale from coast to coast.

Joe and Patty retired from day to day operations and closed the store in West Branch, Mich. Their son Lenny Cusenza has taken over day to day operations and is carrying on in the best tradition of his parents. Joe and Patty's time is now devoted to product development and community works on behalf of How Sweet It Is Fudge & Candy Company!

Today you will find us located in our new facility in Holt, Michigan. Still making all of our candies by hand committed to high quality and a personal touch.

We take pride in our story about a man and his portable candy equipment, friendly smile, and commitment to service. We take pride in America and where a family with an entrepreneurial spirit can grow a business and realize a dream.

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